Sting for Mediaset, also penalties for Sky, and League Infront: at the conclusion of the proceedings initiated May 13, 2015, the Antitrust Authority imposed fines totaling 66 million euro to the major television operators in the market of pay-TV, Sky and RTI / Mediaset Premium, as well as the Football League and his advisor Infront: the measure concerns the anti-competitive arrangement that, in violation of Article 101 of the Treaty on the functioning of the EU, has altered the bid for the TV rights on championship Serie a for the three-year period 2015-2018, which took place in June 2014. in detail, a fine of Mediaset amounts to 51,419,247.25 euro, the one infront to 9,049,646.64 Euros, that Sky Italy 4 million that the League to 1,944,070.17 euro.
because – In the Authority’s view, this arrangement is realized by replacing with an agreed solution to the outcome of the allocation of packages a, B and D that descended from the comparison of the tenders submitted by broadcasters on June 5 of that year. The League football, at the suggestion and with the help of Infront, instead of awarding the rights on this basis has promoted – according to the Italian Competition Authority and the Market – a negotiated solution, in contrast to the tender rules, has implemented the agreed allocation with the two main competitors. RTI / Mediaset Premium shared mutually agreed solution for the allocation of rights since the opening of the envelopes, on the offerings because it presented. Nor received authorization to grant the sub-license the D package could engender any reliance on the legality of the conduct of the Parties, it emerged only after the inspections carried out by the Authority. As for Sky, although ultimately adhered to the partition plan, she assumed at first a totally opposed attitude to the initiatives of other parties and was “induced” the cartel also from their behavior, and then maintain a “cooperative attitude” against AGCM.
Sanctions – the subjects sanctioned by order of the Authority have concerted so tender outcome of rights, replacing the agreement at the result of the competitive process of law. This has the effect of ensuring market sharing between the two incumbents, ensuring the allocation of rights to one of these (RTI / Mediaset Premium) and precluding the entry of new operators both immediate (Eurosport connection with the package D), and in the future (the alteration of the race is likely to adversely affect the credibility of future events and, therefore, on the entry of new players expectations, discouraging any competition on the merits). The agreement established by the Antitrust Authority, subverting the outcome of the race than the competitive process established by “Melandri Decree,” influenced accordingly on the allocation of strategic resources for the market of pay TV and the sale of advertising. The Authority has therefore considered the agreement “restrictive object”, judging it particularly serious in accordance with established national and Community law.
reactions – Infront will appeal against the decision Antitrust. Was reported ANSA sources close to the advisor of the League, which by the way of the judgment Authority commented: “The facts have been completely misrepresented”
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