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This article was published on Oct. 16, 2015 at 14:21.
The last change is the October 16, 2015 at 14:22.
Four kilometers from Venaria Reale, the fifth most visited tourist site in Italy, Juventus will also his palace. Will be ready for the season 2017/2018, at the end of the new site that will see realized, a few steps from the Juventus Stadium, also the Juventus Village: inside, in the seventeenth century farmhouse Continassa now reduced to a ruin, the Bianconeri will place Its new headquarters, 4 thousand square meters of offices where they will work 200 employees of the leadership and staff.
The news was in the air for some time, that is, since a year and a half ago the company had submitted the ‘ real estate transaction for the recovery of the area surrounding the stadium. Then the time has lengthened, it has changed the financial partner (Beni Stabili to Academy Sgr) and some uncertainty authorization seemed to condemn Juventus to stay in its current location (for rent). In the end, this morning, the confirmation by the ad Aldo Mazzia, who presented the definitive implant operation: 100 million total investment, 46 collected by the Fund J Village (where Juventus sold surface rights and for builders 24.1 million shares) and other 56 bank credit, financed jointly by UniCredit and Ubi.
The city of Turin, in exchange for an area currently degraded, will be in dowry the new center of training of the first team that currently is based in Vinovo, a five-star hotel of 155 rooms (including 32 available Juventus), the company’s headquarters in the farmhouse recovered, an international school and a “concept store”, maxi-fun area which under the name of We Store will offer 500 seats between gaming and virtual reality. For Juventus, which has paid to the City of Turin 11.7 million in exchange for the rights to the use of the area, four advantages: the diversification of the business, the savings resulting from the rationalization of premises, new inflows in so far – thanks to the stadium, the museum and the business – has seen passing 4 million people in four years and of course the capital gain of about 12 million on the rights conferred in the fund. And in terms of revenue diversification does not stop there this morning Mazzia has confirmed plans to launch a chain of restaurant J and J hotel around the world. Taking advantage of the Juventus brand.
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