Inter from World Top10. If not in sports, where the run-up to the summit is still ongoing, it is at the brand level. Word of Michael Bolingbroke, CEO of the club Inter and right-hand man Erick Thohir. “Inter is built on a unique heritage – Bolingbroke says in an interview with BBC -. We are probably one of the ten best soccer teams in the world from the point of view the brand. I’d like to see Inter in a Deloitte ranking position that reflects its position in the brand ranking. This would mean that we are back in the Champions League, we are filling a San Siro renovated, and we are involving the public of around the world. which would mean that the schedule of the matches have been moved to the afternoon. “
wild card – the Inter fight for third place, and to get back in the Champions League, but the Nerazzurri manager also opens the idea of a wild card, which would allow large teams enter the competition regardless of rank: “income distribution tv here is based on performance, not just in the last year, but the last five and the last 50. There is a merit system. There are clubs that have not participated in the competitions they need. Many of these clubs have a huge fan base, which drives the Uefa and revenue. The question now is: no need to find a balance between all this and among the clubs that have achieved good results in the last 12 months? The conversations we had with the Uefa indicate that they have fully understood our concerns and they are going to face them. “
series appeal to and – on series a, Bolingbroke underlines how our league is” slipping down and needs to make some changes. You need to embrace international and domestic markets. Rather than being interested in the revenues of Stoke or Palace, as a club and the League we need to learn from the Premier League. It is no coincidence if the Premier is going so well. It took years of planning. When you see a round of Premier League, there is always sold out. The lighting is better, the grass is greener. It is seeing a product on TV and say ‘I want to be there’. When you see a game and the stadiums are half-empty, you do not have the same appeal … When we sent the matches at 20.45, in the dead of night in Asia, we have lost 75% of the fan base. Such decisions need to be discussed in the League. People want to see the games live. This is the excitement of football. It is not good when the matches are broadcast at 3. “Another parallel, the one between the current situation of Italian and English of 80 Years of racism and violence:” One can draw a parallel with what we are facing here and what Britain has faced in the second half of Years 80. But it is a minority who acts in this way and there is a willingness to tackle the problem. “
stage -” in the UK, most of the stadiums are owned by the club, so if the owner wants to invest in the plant, can do it. In Italy it is a bit ‘different. Most of the stadiums are owned by local authorities, then they need to see the business plan to make a restructuring. This makes everything more complicated. The Italian economy has gone through difficult times in recent years, so the money was allocated in other areas. But it is known that the investments are necessary. League as we must give priority to this issue. “
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