MADRID – The ‘camiseta blanca’ Real Madrid is about to become the most expensive in the world, at least for the sponsors. Real Madrid and Adidas are on the verge of closing a new sponsorship agreement. It ‘as reported today the sports newspaper ‘ Brand ‘, that the new contract would yield to the coffers of the club Florentino Perez a record 140 million euro per season for ten years, the highest sum ever ever paid by a sponsor to a football team. The new agreement between the club Florentino Perez and Adidas should be put on paper before the end of the current season. ADIDAS, GIANT AMONG THE SPONSOR – Pending the official confirmation record of Manchester United, who receives by Adidas 98 million euro per year under the contract signed last summer and valid until 2025. In third place of the special list is Bayern Monaco, always tied to Adidas a sponsorship agreement of 80 million with maturity in 2030. The famous German manufacturer of sports clothing as well Juventus in the agreement by about 26 million per season signed in 2013 and expiring in 2021. Florentino Perez – reports’ Brand ‘, he has always believed that the shirt of Real Madrid is the most attractive to fans and collectors, although in recent years Barcelona has made great strides, selling more and more about their brand. The new contract between Real Madrid and Adidas replaces the one signed in 2012 and expiring June 30, 2020.
- Arguments:
- Real Madrid
- Adidas
- Spanish football
- Starring:
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